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Customer Service Battles: A True Story
Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! We’ve all been there. Despite...
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5 Ways to Negotiate with Customer Service
Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! Last week, I wrote about my...
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Defining & Sharpening Your Value Proposition
My company is called Value Prop Interactive. My book is called Value Prop. I figured there are enough new readers and subscribers to this blog to revisit the question: What is a “Value Prop?” A Value...
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Brand Advocacy: How to Become the Downton Abbey of Brands
On February 17, 2013, Downton Abbey‘s season 3 finale aired on PBS. 8 million Americans tuned in expectantly to witness the ongoing saga between Matthew and Mary, Bates and Anna, the Dowager Countess...
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Creating a Sellable Value Proposition is the Salesperson’s Job
Differentiation is the key component to your value proposition. Image credit: Heartlover1717 on flickr It’s what makes a value proposition effective or sellable. Sooner or later in the sales process...
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The Power of Positive Branding
How Siri Can Be This Bad and No One Talks About It Driving around, once more motivated by images of Martin Scorsese in the back of a New York City taxi cab changing plans, directions, and calendars all...
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Sharing Your Value Proposition Internally
Is your value proposition the best-kept secret… in your own company? A Value Proposition is the “true truth” about your product, service and company. It is most often rendered as a statement that...
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Which Cost Option are You Offering?
To get ready for my upcoming keynote talk at the MarketingSherpa’s Email Summit 2015 in Las Vegas, for the next five weeks I’ll be sharing a new tip with you to address one of five questions as a...
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In Business, Nice Guys CAN Finish First
Image Credit: contemplativechristian on Flickr I was sitting outside the reception area for Marketing Sherpa’s Email Summit on the first day, looking forward to delivering a keynote talk on the...
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Why Didn’t Tivo Take Over the World?
Image Credit: Katie Brady on Flickr You don’t have to look far to find a company that has developed their value propositions, branding and messaging strategy from an inside-out perspective. Take, for...
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The Myth of the Meta Value Proposition
Image Credit: Idreamlikecrazy on Flickr Throughout the years of working with clients to develop their value proposition or enhance their branding and messaging, I often get an interesting request....
View ArticleWhat Is a Value Proposition, and Why Should You Care?
What’s a Value Proposition? When I was at the MarketingSherpa 2015 Email Summit this past February, I sat down for an interview with their Director of Editorial Content and my friend, Daniel Burstein,...
View ArticleVision Marketing GoPro Style
GoPro – the company that straps a camera on your head while skydiving – was founded in 2002 by Nick Woodman when he first got the idea for his $500M+ company on an Australian surfing trip. He was...
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Plastc – Is All-in-one Always The Best Option?
Image Credit: Plastc When it comes to convenience, most of us will take the easy way out. Plastc, a new device that encompasses all debit, credit, and gift cards promises a new level of everyday...
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Clear Water and Clear Goals
Yacht shows cater to some of the wealthiest clientele on the planet, from the royalty of Monaco to business magnates in California. Yachts — and boats in general — are products with extremely strong...
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